Seems like BLOCKCHAIN is becoming the hit word. People don't like what bitcoin is associated with...so, bitcoin is now blockchain! This is now blockchaintalk.org
I think you're missing the point. It's not that people don't like what Bitcoin is associated with, it's that Corporations can't use Bitcoin to improve their business. They CAN, however, use the blockchain technology to improve their business, to improve their profits. That's all it's about.