That's an easy question to answer, Tom. Because you are lying to your customers. More specifically, you lied about BFL's power and I called you out. You are also lying about being "competitive*" If you had not lied, I wouldn't be here... but there you have it.
* For any reasonable value of "competitive"
Please show evidence when you accuse someone of lying.
Sure, no problem, here you go:
But guess what? EITHER DO MY COMPETITORS!
Sure I can post a "simulated" or "estimated" power usage number - but its not going to be accurate. You really think BFL is going to give 1Gh/s per watt? keep dreaming.
...
I give you my personal guarantee that our products will have energy efficiency that is competitive to any other ASIC product on the market.
Two lies, same post. You lied about BFL power and you guarantee your ASIC will be competitive to any other ASIC on the market. Now, if you are defining competitive as some ridiculous multiple of other units, well, then I guess you're being honest about it. But since you refuse to define "competitive" it makes it kind of obvious that you are lying about that as well.