I've typed this up so many times, but keep forgetting to post it. If you think you can get away with Bits, I would go with that. Project and denominations (is that the right word?) share the same name, cant get much simpler than that. When you start with a project name, but the currency is different and the denominations different again, dont you think it becomes messy and hard to understand?
(I think) that is why Bitcoin, Ethereum and a few others work really well and sound great in multiple scenarios
Projectname (Denominations)
Bitcoin
"Can you send me some Bitcoin"
Dont need to learn multiple names, (almost) self explanatory.
Ethereum
Ether
"Can you send me some Ether"
Again, very simple as its just a shortened version of the project name.
Sync
Bits/Chan?/...
"Can you send me some Chan"
"Can you send me some Bits"
I was reading this thread on my mobile and misread Chan for Chain (which I love), but it seems there is already a company in the space called chain (
https://chain.com/). Perhaps its where I'm from in the world, but Chan doesn't sound right (no doubt a personal thing.) Bits sounds more natural to me and I think its great (again, if you think you can get away with it).
A few others to ponder over...(got more in the house will post them up tonight)
Projectname (Denominations)
Chain (Links, linx, lynx?) [Although it sounds neat, I'm not sure it adds up)
Yoonit (Units) [Perhaps a bit childish, but I have been struggling to come up something. Sometimes a made up name]
Verto (Verts) [Latin: turn, swap, change, translate, render, exchange]
Also, just thought I would add that adding cool to something (ie, being fashionably attractive or impressive) more or less does the opposite. I usually find when it comes to design/branding keeping it simple so that it stands the test of time. If you find yourself adding stuff in to pad it out, they things are usually the first to go.
TLDR; Ƀits is awesome, best bet so far.
EDIT: A bit off topic, but this might interest you as I saw you talking about it earlier:
"U+20BF BITCOIN SIGN was just accepted at #UTC145, to be included in a future version of the standard"
http://www.unicode.org/L2/L2015/15229-bitcoin-sign.pdfhttps://twitter.com/ken_lunde/status/661351862155669506