Boy, it's so hard to evaluate this miner - what makes it cool (the dual mining aspect), also makes hard to compare.  The efficiency of the SHA256 side is slightly better than an S5, so based on it's hash rate (assuming you pay $400 for it) you're looking at a SHA256 value of $588... The efficiency of the scrypt side is far more interesting, since it's close to a Titan, and pretty much all the scrypt gear sells for ~$8/MH, so about $448.  Combine those, and you get $1036 - pretty close to their number.  

I've wanted to pick one up just to play with and see what it's like and whether it was worth picking up a bunch, but the min quantity 100 is a deal killer - and if that's their quantity 100 pricing, forget it.  It's a shame, apart from the pricing it looks like a cool piece of kit - but really, when it comes to mining, very little matters more than pricing.