What do you guys think would be a good value statement for NEM?

Right now we have that one "NEM is a movement which aims to create a new economy based on the principles of decentralization, financial freedom, and equality of opportunity," and while this isn't wrong, it is also kind of a statement that speaks for blockchains in general, not to us specifically. 

Ethereum has smart contracts.
Bitshares is for trading.
Bitcoin is a good coin.
Ripple is connecting banks.
Doge is fun.
Dash gives you fast anon transactions. 

I'd like to really find our value statement and focus that in marketing. For me right now it is a chain that will just work.  Or maybe "the blockchain to do more."

One thing I know is that we have a slew of new tech that focuses on both the security of the user and the chain, as well as having easy to build on APIs.  On top of that NEM is super light and fast and easy to use (or will be shortly). Just not sure how to say that.