This is your opinion which a lot of people and businesses disagree with. Feel free to ignore those who find bitcoin convenient and want to do more tx with. Now they are forking you.
You say so and so do others wanting to control BTC but the fact is that I don't know *anyone* that uses BTC to buy anything beyond the members of this forum.
Even Microsoft *dropped* BTC as a payment option (and they are not the only company to do so) as basically no-one is using it.
As of right now, but businesses that are investing at putting rails to make it happen
in the near future and bring the mainstream to use it through their services needs more capacity. They won't let their investment go away, they will use the code that meets their needs. I'm not sure what is so hard to understand about that.