Except for how to open a hookah lounge or organise a music festival, apparently.

Look dank, we all know that there are thousands of events organised world-wide for 21 December.  And we also know that when 21 December comes and goes without you staging a music festival you're probably going to claim that your world's biggest musical happened anyway because those events were "all connected by consciousness" or some bullshit even though you had nothing to do with organising any of them.