to be honest this type of thing is good and bad news for bitcoin. Whether we like it or not criminals are going to now move over to bitcoin bit criminals are still users of bitcoin, though obviously the general public will see this as a bad thing and it might scare them off. Still publicity at the end of the day.
When bitcoin is used as ransom, it is bad publicity. But people still see the report, so it make more people aware of the existence of bitcoin. It is an advertisement for bitcoin.