It was a time that it was very easy to scam.  You had stupid people who don't know much about electronics and what it actually takes to make an ASIC coupled with buyers who are cash heavy from making a lot on bitcoins first run up.  Together it created an environment that led to many companies putting out no or sub par products and taking in a lot of money.  Each story is slightly different, but it ultimately ends with large losses to the customers and the companies doing everything they can to protect themselves, which was basically not caring about the customer.  Basically a bad story in bitcoins history.

BA was about the worst of them all.  Tons of promises made that they didn't intend to keep with the lack of talent needed to actually make a working device.  Greed thrown in there somewhere as well didn't help.  This was basically an organization of thieves, liars, and scammers with the main goal to hurt hard working people and enrich themselves.  Just horrible horrible people in this world.