Getting merchants to accept Bitcoin has been a uphill battle even for some of the well funded payment processor. We gave a good example of NFC payments being stuck at a standstill before booming to new heights because of London Transport. Same can happen with Bitcoin if the technology makes it more common for everyday use. Merchants will follow the trend as they have done in the past. But even if they don't, you can still pay with Bitcoin and they will receive fiat at the NFC checkout terminal, which is why we built Plutus to help the community spend their Bitcoin at any merchant they want instead of having to wait for widespread merchant adoption.

From our comments above and the recent QA on reddit (https://redd.it/3sabrd) anyone will notice Plutus is absolutely intended for users who get paid in bitcoin, earn bitcoin through mining, receive bitcoin remittances, or travel a lot. Unlike fiat, the bitcoin is converted to local currency automatically. This especially addresses freelancers, the unbanked and anyone who doesn't want handover their coins to a third party to manage.