Ziftr and GoCoin merging do nothing for this coin. ziftrcoin can't be used for more than 5% of purchase. It's a coupon that's going to be used for merchants that use the platform to reward customers with a loyalty program. You will not be possible to use ziftrcoin to make purchases.
I have read the news releases and the focus is on using the platform not the coin. There is no reason why this coin will increase in value. Bitcoin, Litecoin, and Dogecoin are coins that will be accepted on the platform. Nobody will bother buying this coin so they can use for 5% towards purchase. Already there are more coins than needed for loyalty/coupon program and more mined daily. Value currently 10% from when launched. It will never regain the value lost. The Ziftr/Gocoin merger can do well but that will do nothing for this coin. Ziftr/Gocoin profit does nothing for value of this coin.
If you think it will then please explain how.
A person with no coins, hearing that they can get 5% off by redeeming it for $1 each and that they can buy it on exchanges for pennies, is going to buy some. They may only buy a handful, or they may speculate a little and buy more...but if people start buying it to use in redemption, with the possibility of the price going up (as they do with every other crypto), then it has a chance to rise pretty significantly beyond its current price level. Whether it will ever exceed $1 in value and enable people to use it without limitations remains to be seen, but time will tell. Being able to use the thing is half the battle toward adoption. I think speculators will take a look at the coin, when the payment platform that features it finally launches.
The major strength of Ziftrcoin, in my view, is that it has been developed by a private company, not by a mishmash of volunteers, who may try to pull it in different directions or change the vision. Ziftr/GoCoin can control development, they can control the marketing and branding, and ensure a 100% consistent message...while still being a decentralized network/currency. That's a real strength, in my view.