We thought a lot about all these faking views sites, and decided to make a very big change in the way the revenue for the publishers is calculated.
From tonight, instead of calculating the revenue based on unique views, it will be counted based on unique clicks. This way we will focus mostly on detecting fake clicks, and publishers will hopefully focus on placing our ad well and providing good traffic.
We really hope that this change will have good impact on the network.
This is an interesting transition. While I'd normally be against it (since nobody can control whether or not people click your ads), I think in this case it works since theoretically all equal sites should get equal clicks.