The headline is misleading. It's a bitcoin debit card only available for residents of some american states. The EU is discussing cracking down on virtual currencies and prepaid cards, so I doubt it's going to be offered to EU citizens. Besides, bitcoin debit cards are nothing new, a number of exchanges were already offering them but with high fees.
There is a catch: The card is currently only available to residents of Alabama, Arizona, California, Delaware, Georgia, Idaho, Iowa, Kansas, Maine, Mississippi, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Oklahoma, Pennsylvania, Puerto Rico, South Dakota, Texas, Vermont, Washington, West Virginia and the District of Columbia. That's two-dozen regions in all.