The future, according to CEO Jeremy Allaire, lies in using the technology that underpins technology, called the blockchain, to make sending any form of money as easy as sending an email. He didn't want to talk about bitcoin.
Uphold CEO Anthony Watson told me at the time of the relaunch: "When we say bit, we dont mean bitcoin, we never did. We meant bit as is bits and bytes and reserve is obviously holding the value. But people are confused, they think were just a bitcoin company and it makes sense as our first use case was bitcoin."
Parasites.
Meh, with blockchain being the big buzzword at the moment, if you have the expertise, it would be silly to cut off potential revenue streams which would also lead to opportunities when it turns out that your client's shitty altcoin was a stupid idea.