if you want to scam people into paying really high prices, like on ebay, then...well...
You realize that with an auction style listing the customer sets the price right?
I believe he is referring to the buy-it-now style. Newbies are actually paying $3,200 for an S7 with buy-it-now. Look at "sold listings" and you will see what I'm talking about.
Scroll down to Nov. 16th and Nov. 15th in the following link: