You do realise that every market has players that have far more of the asset than the rest of the market. They are called market makers. These could be institutions or governments. The guys that control BTC price, will always have more BTC than everyone, they aren't looking to make money by selling all their btc off, they make money by playing a continuous game of redistribution of wealth.
So bitcoin price is controlled? Possible to trade it?
Some very interesting points made here so far. I wasn't expecting much of a response to be honest but I'm glad to be wrong. I do agree that at this stage, encouragement generally needs to be directed at businesses. I would say that supermarkets might be a great place to start with that, considering what franky1 said.
In terms of explaining it to people, I have a few ideas on that. One of them is to give people paper wallets with $5-$20 worth on them. Then sit with them and walk them through several processes like making a purchase with bitcoin and how to transfer btc between accounts. Also explaining to them how everything works as they themselves are actually doing it. People like to have their hand held through new experiences. This method also takes away the risk people would see with using their own money, at least to start with.
Another way to educate people is to sit down with them and walk them through ways of acquiring bitcoin. Starting with faucets, which may be obvious to many, but most likely not newcomers. Then move on to other possibilities such as local trading (with advice on security of course) or buying through sites. I have a few in mind but don't want to name them for multiple reasons.
My idea of pitching it big is basically the fact that I, or someone else, would personally sit down with a person and take them through the various processes. The hands-on aspect is what makes it work.
As a side note, I, or someone else, could also walk them through how to tip with bitcoin. A learning experience that benefits both parties. Not a necessary part, but a possibility.
Sounds like a pretty good idea. Reminds me of those lessons to teach older people on how to use computers etc. But takes alot of time and effort to have a large impact