No mention on this PR about Ziftrcoin. Only Ziftr/Gocoin corporate shenanigans. Definitely, it seems these guys are letting the coin die a slow death while pocketing the IPO proceedings. To me, at this is point is Paycoin dejavu. Wish they can prove me wrong.
There is mention of it, but I think it's safe to assume they don't call it by name because they'll end up re-branding it, to match up with GoCoin's brand. Since the combined company will continue operating as "GoCoin" I didn't really expect Ziftr's branding or naming to play heavily.
In case anyone missed it, when the press release says: "Ziftr's customer loyalty program," and "...incentivize their customers with a rewards system based on blockchain technology," they are referring to Ziftrcoin.