Many people like to pigeon-hole the Zeitgeisters as communists... I think that might be adding a political meaning to the movement that really probably was not originally intended.  I thought the ZG and the Venus Project were supposedly apolitical; perhaps I've been mis- or under- informed.
But, from what I gather about these people:  They are anti-CONSUMERISM.  So, what's the opposite of consuming?  Producing.  So, are they producers?  Maybe wanna-be producers?
I've read elsewhere on this forum (and other places) that our current economic situation has something to do with the balance between consuming and producing tipping too heavily toward consuming.  Anyway, I don't think the issue needs any extra politification.  Just my 0.02 BTC.