Give them reason to buy into BTC, they would actually be a really good market especially the housewives that stay at home shopping on internet and shopping channel.

Convince merchants that sell womens products to accept Bitcoin as a payment option and same with tv shopping channels.

If not start a online store yourself accepting Bitcoin but beating most the fiat prices, including your own.

The only way they will be motivated to use it if they have reason too use it, at the moment they don't have much reason. IMO