This is just going to be another altcoin that fails miserably. For one of these other coins to do well, it needs to offer more than what bitcoin can offer. Bitcoin has covered pretty much everything, so these coins have like no chance.
They are not looking to create another altcoin. They are just looking at the technology to facilitate settlements - in applications like stock exchanges and other financial products. They see the blockchain technology as a means to cut costs, and nothing more.
