Interesting.
I think I am going to move my "ART" over to crowd funding (art studio equipment purchase).
At the moment looks like your site has too much "test" data. When this is cleaned up and you are ready, let me know.
You also have a competition: http://www.bitcoinstarter.com/site.php 

BTW, I personally prefer the the CF system, where collected coin is not lost if target is not met. That feels like a massive waste of time and energy, especially if one sends out goods for the donations received. 
If one has to wait N months and then lose everything because few pennies are missing from the target... damn