What kind of people need it? Cryptopunks, drug dealers, anarchists, and other shady social groups? Normal people use bank cards and thy don't even want to hear about such things as bitcoin.
I am normal person, I use bitcoin to buy online goods. I do not like fiats which devalue year after year.
Btc's are used by drug dealers, shady social groups etc is simply a old and forgotten stories that is being told to dull btc's popularity among its users to influence people to use that old and rugged methods of keeping e-money. But bitcoin has the full potential to break all these barriers to become main stream adoption regardless of it's value in time being.