They are the only one offering Visa cards on the whole internet . This is why i picked them, everyone else is pushing mastercards and those are so limited.
This really sets them apart from everyone.
Maybe you haven't checked XAPO when you were searching for bitcoin debit card. I use XAPO's debit card and it's a VISA card also. I have no problem with it, maybe the card issuer can be the same because e-coin and XAPO cards looks exactly the same, without any special branding.