I'm still advocating for bitmill for several reasons.
1. People can easily attribute BITmill to the bitcoin service.
2. It follows the pattern of BITcoins BITcent, blah blah blah.
3. A mill is a legit piece of currency within the Unites States.  Gas prices have a mill price at the end of the price.
4.  It flows together in a phonic manner.