I think part of what this community fails to realize is that Bitcoin is not a barely know subject, many people have heard of it and they know at least some parts about it. The thing is that they are less interested in using it than we are, and that is why we don't see huge groups of people flocking to Bitcoin.
People know about it, they just don't want to use it.
I fully agree. Most of my friends and family know about Bitcoin, but they are neither facinated by it, nor are they interested in learning more about it.