As far as #1 is concerned. We don't need another altcoin. New coins are met with disdain and distrust these days.
You may be better served partnering with an established altcoin. One that has talented developers and tech and, more importantly, credibility already existing. Good luck.
I don't want to be an innovator. I just need an out-of-the-box solution ideally. The value of our coin wouldn't be based on being some sort of unique coin, it would be based on its integration with our app. If the app is a disaster, the coin is a disaster.