Oh for sure, they do these kinds of things and they can be done but they are in situations where they're basically using commodity hardware (for them) and have environments where the failure of a machine, rack, row, or even in extreme cases entire data centers doesn't translate to lost service to customers. They can afford to be pioneers and push the envelopes. Most of us simply don't have this type of ability in our houses. They save money on power / cooling equipment and just accept a potentially higher MTBF of server equipment. I worked at a "big company's" data center in Seattle for a while where they had a tent outside that was basically protecting servers from the rain. Intel did similar things. These types of endeavors are what have helped open up the TC 9.9 operating window. It used to be a max of 68F back in 2008 (iirc) but it has since been raised to 80.6F for the cold aisle (inlet) and even in some classes of machines as high as 104F