This leads to the question of why the USA is so far behind Europe in payment card security. Though EMV has been deployed for years across many different countries, deployment in the US has barely begun. The answer may lie in the structure of the card industry.
I may be wrong but I was under the impression that the reason was because most of the patents for the chip are owned by european companies (Gemalto aka Gemplus). For example, smartcards with chips in them were being used for phone booths when I visited France in the 1989.