The problem for digital currency is it doesn't enable any popular activity. And all my marketing thoughts have been about how to find killer apps for digital currency that users will clamor for.
You're looking at the problem from the wrong country. The unbanked are your users. Users who's governments are so corrupt that their national currency is basically unusable.
Well the peso is usable for cash transactions. The unbanked only lack the ability to transact online. That is where the action is in terms of marketing to them.
A relatively good crypto does have a market for
- the unbanked
- capital control bypass / making payments online despite the "barriers", for countries where foreign reserves controls are imposed to prevent currency devaluation and capital flight
- accepting payments from all over the world without the government confiscating your hard currency and automatically replacing it with the national currency equivalent in your bank account
- store of value if foreign currency and/or gold is hard to find, for countries that have devaluing currencies
- black markets (in some cases)
- non-reversible transactions where paypal / visa etc fail
- ...investment / speculation
The killer app and marketing is actually done by ...the powers that be, by pushing on our throat the digital economy where they want to monitor and control all our transactions, by eliminating cash and imposing their electronic transactions. So anything that you don't want to go through *their* electronic currency, will, by necessity, either be cash (impossible for online transactions), or ...an e-cash alternative to the government's currency.
This all sounds nice but it is all IMO incorrect in terms of the details.
The unbanked can't use a crypto currency for the things they would need a bank account for anyway, because crypto currency isn't widely accepted and especially not in the developing world where everything is sold mostly for cash retail.
Ditto why crypto currency won't help any one transact across capital controls. You still need a fiat exchange at both ends.
The store-of-value point is reasonable and I have even used Bitcoin to temporarily hold value, but it is so damn volatile that it is a crapshoot except for those diehards TO DA MOON type of speculators.
Black markets operate mostly in cash.
Non-reversible transactions are not always good for the consumer. Most people don't want that. They want some protection.
Investment/speculation without mass user adoption is just a zero sum game of us mining each other. And turf battles and lots of other time wasting crap and pump & dumps. I am tired of that shit.
This is why I have concluded that the only possible mass market for crypto currency are instant microtransactions.
All i know is bitcoin is http, and monero is https*
And nasal snot is Vicks. I still can't sell my snot.
Very loose analogies are almost always misleading.
Marketing is about drilling down to the details.