It's most popular because it's the oldest,most trusted Dice betting site on the forum.
I wouldn't jump on the "Oldest" neither the "Most trusted dice". There were dice sites like satoshidice and just-dice and many others before it, which didn't use Provably fair , but were/are more trusted/older than PD. If not for the shift from BTC to clam by Doog, its highly likely just-dice would be at the top.