In order to survive,
The mining playing field will be leveled again and the barrier of entry for mining will lowered. Everyone with money and access to low cost electricity will be able to mine. There will be no need to buy 16nm ASICs from BitFury at $13 per unit, when BitFury cost is $3 per ASIC (my estimation).
Your company had no problem with current Bitcoin when they were one of big companies making profit. Spondoolies is a company of the past, with no more then hopes of a miner that already has been beat by bitfury. You were happy to sell asics when you made money, and have problems with others being able to do same thing?
You want to change all of Bitcoin to keep your company rolling, as it's losing value. You will not be able develop chips as good as Bitfury so you want new ideas. You will never get the votes. Just enjoy last few years of bonus you get till Spondoolies is a dead company.
You sound more agenda driven to me than he does.