Everyone misses the obvious sometimes (and especially when rushing and not trying to be exacting), and my point is Monero folks think they know everything and don't need to listen to anyone. And they censor what they don't want to hear. And they never identified their strategic market.

Design work is one (small) aspect of implementing a marketing strategy. Marketing is about identifying markets and the necessary implementation to achieve those markets. So graphic design is very far down the food chain of marketing (except perhaps in an arena where graphical arts is the major component of the market, e.g. selling art).