I've also noticed that Monero has been inserting itself in numerous Wikipedia pages. Here is an example:
Other platforms which refute Zooko's conjecture, include: Twister and Monero OpenAlias.
Monero seems to have not understood that willynilly promotion is useless without a marketing strategy.
I seem to remember that FluffyPony ran down the list of thing Monero wanted achieve marketwise as a complete privacy hub (I'm sure hub is not the word he used), but the point is that private transactions and openalias are parts of a broader design. Judging its marketing based on what's transpired so far is akin to judging Netflix when they were only doing mail order--there's a plan and specific market (those looking for end-to-end privacy solutions), so you are most likely jumping the gun on any pronouncements of failure.