I think both Technology and Marketing are essential.
Right now I am evaluating two projects. One has great tech but a small community and very little marketing. The other project has a larger community and fancy marketing materials but its underlying technology is not as strong.
Which project should I support? Is it easier to fix broken tech or implement an effective marketing plan?
The main thing to understand about money is that it's all about people, neither marketing nor technology. David Jerry puts it best!
Money is a collective delusion. (Or in case of fiat, a Ponzi scheme) You need believers everywhere otherwise its value is zero. ~ David JerryOnce you digest and comprehend that, everything else becomes easy. Value your community as you value yourself, believe in your community and believe in yourself, extend your hands to help one another, and everything else will fall perfectly into place.