We wont give our costumers what they need but lets keep increasing the fee instead, until no one wants to use our overpriced old service especially with other better and efficient services raising... this really seems like a smart move.
The customers enjoy 0.04 usd first block inclusion, for "urgent" cases, and that with "full blocks" and a queue in the mempool.
Compared to "pay me 1-10%" + serious fixed fees of any other bank-related / cc-related / paypal based payment system, bitcoin is king.
There is no altcoin which has solved the fundamental tradeoff between supply/demand, low fees and attack spam vector.
If any coin can simply provide free txs for the lolz, then a script-kid can insert 10 Terabytes of transactions for the lolz. In which case that altcoin is a joke-coin, because it will be rendered DOA by the script-kid.
Free or near free txs = dead coin by free or near free bloating, until the miners decide that they don't want to mine this shit (by the time they decide that, they may already have hundreds of gigabytes bloat on their hands).
One could spend less than a few btcs to spam dogecoin for an entire day, which, theoretically, has 10x more "capacity". Actually one could "sponsor" such bloating as a case study.