We wont give our costumers what they need
Your customers need free money. No doubt about that.
...especially with other better and efficient services raising... this really seems like a smart move.
Yes, it is a smart move. Get rid of such customers! Let them go to and ruin the other 'efficient services'.
If it is the only type of customers you have then you don't offer value in your service and you should change your business!
Read my previous comment, you really fail to understand the issue here, it is not about free or cheap transactions (although this is how we always advertised bitcoin) but it is about Block size,
90% of transactions in the queue have a valid paid fees. but there is no space to include them.
However, If you want me to pay $1 fee for a $20 worth of goods/services then I am telling you that Bitcoin is for sure failing.