If you want to create a business off the back of DASH do it with your own funding and your own steam.
Don't lose sight of what DASH is trying to achieve. It is not ready for the type of adoption you are asking funding for. Further more it's not the kind of growth you want.
It should not be the focus of DASH to figure out how to make it mainstream. it should be the focus of DASH to design a product that others want to make mainstream..
With all due respect, that's what this proposal IS trying to do. The goal is to create open source software that can be used by any retail application. Vending, gas pumps, mom and pop stores, chain stores, online retail. ALL RETAIL. The goal of this project is not to make money selling soda.