My point (and you missed it) is that people, when they find out the use of a thing, don't need to understand it--they just need to know what it does, and if you would chose a soda machine over https or solid cryptography, while knowing what they do, then you would be a dumbass. Dash's cryptography is flawed, so comparisons to Microsoft are ridiculous.
I didn't missed it. I agree, people don't need to be car mechanic to drive a car, but they need some understanding of traffic rules, driving, how to handle a car, and what are the features and limitations. But before all of these things they have to know what a car is, what's the purpose of it, and they also have to believe that they need a car and they will be able to use it. That's all marketing, and marketing is something what the dash guys doing at least on some basic level, while you monero guys used to ignore this aspect (apart from mocking dash)

. Technological superiority on its own not necessarily result in greater adoption or greater success.
Microsoft stuff was also notoriously flawed, but it was easy to use and advertised everywhere. OS/2 was far better and safer but because of the lack of publicity it remained a geeky stuff and finally disappeared. So that comparison isn't that ridiculous.