The market loves it!!

It is because of the uncertainty behind the future of Bitcoin.
If the core devs were not so against any kind of increase in the max block size then the market would react differently. When the first block that "voted" for XT was mined someone sold 20k BTC on bitfinex (likely because of the uncertainty)
The market reacts like that because we know that a hardfork, specially an unnecessary hard fork, is a big risk, so when things get risky, money goes out of the market out of fear. Thankfully, Bitcoin is not a democracy so weak majorities (which a lot of times consist of uninformed morons) can modify it endlessly destroying the fundamentals that make it valuable. Let's just hope that this Classic nightmare is soon over.