500,000 DGB buys a CoinDesk press release. Let's say 20 of us chip in, that's 25,000 each. Chump change.
Sample Title:
DigiByte Set For Big Year In 2016Content:
news summary recap of the aleady implimented and in place DGB ecosystem and the key announcements about its projection, future growth and expansion plans as communicated in the recent interview and DigiReport The DigiByte Group has experience in this, and if we can get some financing going here, we can probably count on their active participation. I'd also be willing to help with redaction, along with being a financial contributor, of course . . that's if this idea gets some momentum.
http://www.coindesk.com/press-release-submission/I've also tweeted CoinDesk twice, once each with the 2 main "leads" to the DigiByte story. Since we really are talking about something newsworthy, we might just get a two-for-one. This is the kind of story that is so big it usually even includes user and expert reactions!
There have been a few questions about the status of current projects for the DGB Group. We will have a "February DigiByte Knights Challenge Contest." I'm working on getting that done in the next couple of days.
As far as marketing projects ... we have done press releases (mid-2015) for DGB Gaming. I'm happy to consider them again. Our projects and mission are to support the DGB community and provide support to Jared's objectives for DGB. It's really great that we will have the 2016 roadmap because it will give us a framework to plan and organize projects.
My current plan is to focus marketing on purchasing social media advertising instead of press releases. I think we can get more for the money with social media advertising than with paid-press releases. I don't agree with the pay-to-play mentality of purchased press releases. They don't reach nearly enough people and I think news should be news and not advertising. But, I'm not ruling them out, and I am always happy to help coordinate community-member-led projects through the DGB Group.
Personally, I'd rather see us shoot from approximately $100 per month in social media advertising. The primary obstacle is payment, which has to be made with a credit card (they don't accept DGB or BTC as payment). I'm looking into the Coinbase debit card. I'll update the projects over the next few weeks.
Cheers,
Eric
Good points, and I must say that I agree, especially when talking about the pay-to-play mentality of purchased press releases and that news should be news and not advertising. That was also one of my misgivings; my personal attempt to justify making an "exception" was the hope that it might come with a real "front page" news article on their part. However, reading your comments has helped me to change my mind - this really is newsworthy in my opinion, and they should treat it as such.
I'm going to contact other crypto news outlets and see just who wants to be the first to get on the story. Let's see who's really serious in that space.
I also trust you when you say that we can get more for the money with social media advertising than with paid-press releases. I know you have looked into this closely and thoroughly. What specific ideas do you have to recommend? I know you mentioned a pemanent monthly campaign, but if we were to focus on a one time leveraging of current DGB news with the goal of gaining maximum short term dissemination? And considering that the gaming sector is already getting more than its fair share of targeting (don't get me wrong, I think that's a good thing as you know from my active campaigning for it last year - I would just think it's best not to duplicate efforts), what social media do you consider to be best for a short term splash with an eye on broadening our base and getting the info as widely spread as possible, and as soon as possible (keeping in mind that news is only "new" for so long)?