But do people actually use WU to send non-emergency money? I used it once in my life, always assumed it was for emergencies, like being stranded in the boonies without any cash/wallet/even gas money (no, don't ask ). You know, like calling mom/dad/friend/ collect type of a thing.
Meaning situations when getting BTC would be pretty pointless.
One of the reasons BTC remittance businesses fold is ...bulk of the costs is actually on the ground/brick/mortar/regulations/bags of filthy fiat etc.