That's interesting. I wish them a lot of clients, because they're selling something nice, and accepting Bitcoin. Bitcoin can the conquer the kindergardens 
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!As a parent, i can tell you i'm glad to see something like this. Altho i would prefer toys that my kids find more interesting/popular, but either way the idea is great.
Don't be fooled by "kindergarden" stuff, every store can be successful, especially when it offers something new.