The failure of faucets as a distribution paradigm is an important economics lesson.

What it teaches us if that users only do a mundane activity with no value to obtain coins, then they don't value the coins very much either.

If we want to distribute coins to users and have them place a high value on them, then either they must expend their money (e.g. ICO or cost of PoW mining) or some other way they can express value through an activity.

The design of my marketing plan hinges on this observation.