4. Most fundamentally to Synereo's design is I don't see how Greg's math model for the attention model (Reo & AMPs impacts) can be enforced on all nodes. I admit I didn't dig into the math and research he cites in the 56 page white paper (I do sort of understand it conceptually), but i think I don't need to because there is no way to enforce that all nodes will run the same math model. Additionally I think the concept of paying with AMPs to force content to move uphill against Reo is the wrong model, because the value of advertising is orders-of-magnitude smaller than the value that users get out of social networks. Thus the only model that makes economic sense is Reo. Removing AMPs of course destroys Synereo's funding and profit model, so would kill the project. Thus I don't expect them to adopt a corrected design.