There are hundreds of gambling websites in bitcoin community , if a new one comes out , what should that new website do to stand out and gain traction?
Big promotion such as free bitcoin, huge deposit bonus, free rolls or random giveaway, many people will try that site.
Of course, good UI, provably fair & trustable is must have for all new gambling website
But need to bear in mind that big promotions such as free btc is not a guarantee that people will stay for long time. Mostly, they will leave if the promotion is over.
Need to be more selective in choosing a promo, better to make a nice promo which require players to stay wagering on the site. Maybe something like rakeback, bonus for loyal players, etc.