I believe that, sadly, Bitcoin is still difficult for the average of population, it has a bad reputation.
Although you can motivate them by telling the benefit of the Bitcoin as it is a future e-currency. You can show them how the exchange takes place from bitcoin to real currency.
I think bitcoin does not have a bad reputation in the eyes of the public, many people do not know about bitcoin because I think there is a lack of socialization to the community about bitcoin. Thus causing a lot of people who do not know about bitcoin, and bitcoin consider mediocre. Most people are lazy to do something new and already comfortable in his habits. Therefore make people continue to believe that many people, especially women who joined the bitcoin.