I quite simply don't believe that. Josh is not stupid, he's a bunch of other things I won't get into right now, but he's not dumb. Therefore IMO continuing to suggest or even implying up until last week that BFL has any chance whatsoever to ship finished ASIC products in 2012 is intentional deception in my book and Josh/Inaba is not the only BFL employee that was misleading potential customers at that time. You're welcome to write your own book, but don't leave out the chapter about their FPGA launch, which was very similar to this one.