He didn't make any money, nor lost. The price was in $ so when he preordered he sent more BTC because the rate was lower and now he gets back less BTC but with a higher rate. All in all it's $163. If we're to say that he lost something, it's the potential to sell those BTC now at a higher rate or in the future at an even more higher rate. But that's (was) pure speculation.
He lost the use of his
BTCs for that duration as well as any profit or loss that may have resulted therein. This occurred because he believed the loss of the use of those
BTCs was justified and that he'd be sufficiently compensated by the product he was to receive in
October,
November,
December, never.