Disney like Coca-cola and all industries will create their own token one day soon, Most likely using a financial managing service which will run their monetary policy for them and money distribution as well as credit lines made based on their currency. (mortgages as well, which is where the real big money is created)  

However my coins as an art expression will remain the first Disney coin and the first Coca-cola coin in cryptocurrency and will be the art that they represent.  Also my MICKEY and MINNIE and everything they say here will be my intellectual property which will entitle me to all earnings it may create.

Disney will need to buy this Disney Coin just like anyone else, or to just accept it for Marvel Comics, Star Wars, and the other pieces of your childhood if they will want to get the coin off the market