Just chiming in to say that I love the idea of the bus stop advertising.
With people waiting around for their ride, looking up AUR would almost be second nature.
The straightforward simplicity of the design is nice, which will give drivers on the roads, and those from a distance, some image impact also.
I understand that this is a "rough", and believe that since this is local and focused, those involved will know what works best, but wanted to point out that some kind of blurb that explains really quickly what AUR is could be a good idea to include, such as "Currency Empowering Financial Freedom", along with some finer print (for those up close) explaining how this will benefit the user, and of course a QR code, linking to an appropriate website.
Excited to see what is happening!
I think the guys were planning on including some info like that in text that can be read up close. I don't think they were going to include a ton of info, but at least add the website and contact information for further research. Maybe a little more, but not entirely sure. I know the overall design goal is to be simple, clean, and highly visible.
From what the guys were saying, it seems most people know about Auroracoin in Iceland already because of the airdrop campaign. I take this ad initiative as an awareness campaign of sorts, but the foundation members could probably give greater insight into the plan and goals.
-Fuse